Apollo.io vs Clari
A detailed comparison of Apollo.io and Clari. See how they stack up on features, pricing, and user ratings.
Quick Summary
Apollo.io leads with a 4.8/5 rating compared to Clari's 4.5/5. Apollo.io is designed for solopreneur to enterprise companies, while Clari targets mid-market to enterprise organisations. Apollo.io offers a free plan, making it a good entry point for smaller teams.
Apollo.io
AI-powered sales intelligence and outreach platform
Rating
4.8/5
Best for
Solopreneur to Enterprise
Free trial
No
Free plan
Yes
Clari
AI-powered revenue operations and forecasting platform
Rating
4.5/5
Best for
Mid-Market to Enterprise
Free trial
No
Free plan
No
Feature Comparison
| Feature | Apollo.io | Clari |
|---|---|---|
| App Integrations | ||
| Trigger-Based Automation | ||
| Natural Language Chat | ||
| API Access | ||
| Browser Extension | ||
| Mobile App | ||
| Team Management | ||
| Automated Reports | ||
| Data Visualisation | ||
| Predictive Analytics | ||
| CRM Integration | ||
| SSO / Enterprise Auth |
Pricing Comparison
Apollo.io
Free
Free
Basic
$59/mo
Professional
$99/mo
Organization
$149/mo
Clari
Enterprise
Custom
Pros & Cons
Apollo.io
Pros
- +Massive B2B database with 275M+ contacts
- +Generous free plan for prospecting
- +AI-powered email sequences improve response rates
- +All-in-one platform replaces multiple sales tools
Cons
- -Data accuracy varies — some contacts are outdated
- -Email deliverability can suffer with aggressive outreach
- -Learning curve for setting up complex sequences
- -Chrome extension can be slow to load
Clari
Pros
- +Most accurate revenue forecasting on the market
- +Pipeline inspection surfaces deal risks early
- +Automates CRM data entry from email and calendar
- +Strong executive dashboards for revenue visibility
Cons
- -Enterprise-only pricing with annual contracts
- -Requires clean CRM data to deliver value
- -Implementation requires significant change management
- -Not useful for small sales teams
Which Should You Choose?
Choose Apollo.io if:
- • Your company is Solopreneur to Enterprise size
- • You want to start with a free plan
- • Massive B2B database with 275M+ contacts
- • Higher user ratings matter to you (4.8 vs 4.5)
Choose Clari if:
- • Your company is Mid-Market to Enterprise size
- • Most accurate revenue forecasting on the market